Far from a fleeting internet sensation, Donny Goines is working hard to be known well beyond the depths of social networking sites and music blogs. Ever since the thriving rap artist emerged onto the music scene in 2006, his consistent grind told the silent story of man determined with a dream.

Driven by his personal mantra, “If you don’t know my name, I’m not working hard enough,” Donny realizes the importance of hitting the streets through grassroots marketing and promotion, live performances, and physically networking as well as building an internet platform. With a growing buzz and countless looks from all across the board, he’s the perfect example that hard work really pays off.

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Swizz Beatz shares a story on how Billboard’s Producer Of The Decade, (Pharrell) and [A] Tribe Called Quest front man Q-Tip putting him onto ‘D.A.N.C.E.’ by Justice; which in turn became the smash hit, and everybody’s new slogan, ‘On To The Next One’ from The Blueprint 3. Now only if rappers got along that well, the world would be a better place.

Swizz Beatz sat down with MTV News to discuss his plans for the future including scoring a major movie, producing tracks for Justice, a possible Ruff Ryders reunion, and much more.