For quite some time now, the South has run roughshod over the Hip-Hop industry.

Their equals up North has shown glimpses of what once was, but still hasn’t been able to match the firepower its underneath neighbors have been dishing out—and hoping to keep that momentum flowing is Polo Grounds/J Records newest signees, C-Ride.

Hailing from the same Carol City, Florida region as Rick Ross; C-Ride embodies the similar hustler’s mentality, and having people in your corner like Cool & Dre, T-Pain, Game, and Ricky himself doesn’t hurt either.

Right now, the next big chapter in his career comes courtesy of his first official album, Automatic Vibe; who better to tell the story of how he came to be than the man himself. Time to head down South.

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Nas once said, “Sometimes the rap game reminds me of the crack game,” and he was absolutely right.  The art of hustling your music is no different than the art of keeping your “street” clientele happy— and one person that has more than adopted that theory is Memphis’ own Yo Gotti.

Making waves with his mixtape series Cocaine Muzik along with high profile features, the man born Mario Mims finally makes his well-deserved major label debut with Live From The Kitchen via Polo Grounds/J Records.

So how does one bring the hustler’s mentality into the boardroom? The simple answer is to sit back and take notes from the person who does it on a regular basis.

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